West Agate Digital is an independent publication for owners and managers of home service businesses in the United States: HVAC, plumbing, roofing, electrical, landscaping, cleaning and the other trades that keep houses running.

We cover three questions that come up in every growing shop:

  • Which software is worth paying for? Scheduling, dispatching, quoting, invoicing and CRM tools, reviewed and compared on what they cost and what they actually do.
  • How do we get more calls? Marketing and lead generation that works for local service businesses, from Google Local Services Ads to review requests.
  • How do we show up on Google in our area? Local SEO, Google Business Profile and contractor websites, explained step by step.

How we work

Our guides are written for busy owners, not for marketers. We explain the trade-offs, name the costs and link to the sources we used. You can read the details in our editorial policy.

We pay for the site through affiliate commissions: when you sign up for some tools through our links, the vendor may pay us. That never changes what we recommend, and every page with such links says so. See our affiliate disclosure.

A note on the name

This site is not an agency and does not sell marketing services. It is not affiliated with any business that previously used this domain.

Questions, corrections or suggestions for a guide? Get in touch.