Guides for home service businesses
Plain-English reviews, comparisons and playbooks for HVAC, plumbing, roofing and electrical contractors: which tools are worth paying for, and how to win more calls in your service area.
Fresh from the blog
Set up Bing Places for Business as a contractor: sign in, import from Google Business Profile, claim and verify your Bing listing, and hide your address.
· 6 min read
Facebook ads for contractors and roofers: which jobs they suit, lead ads vs calls, targeting your service area, offers and creative, and handling the leads.
· 5 min read
Download a free contractor estimate template in Word and PDF, with scope, exclusions, payment schedule and signature lines, plus tips to write estimates that win.
· 4 min read
Download a free contractor invoice template in Word and PDF, see a filled-in sample contractor invoice, and learn what every invoice should include.
· 4 min read
Google Ads for plumbers, step by step: campaign structure, plumbing keywords and negatives, location settings, call tracking, landing pages and when to use LSA.
· 5 min read
How Google Local Services Ads cost works for contractors: pay per lead, budgets, bidding, lead credits, the Google Verified badge that replaced Google Guaranteed.
· 6 min read
Home service SEO and marketing in plain English: how the map pack and organic results work, which channels to start with, and how to judge an agency.
· 5 min read
What we cover
Honest reviews and side-by-side comparisons of scheduling, CRM, estimating and invoicing software for contractors and home service businesses.
Practical ways for HVAC, plumbing, roofing and other home service businesses to win more calls, reviews and booked jobs without wasting ad spend.
Step-by-step local SEO for contractors: Google Business Profile, service area pages, reviews and citations that help you show up in the map pack.
What a contractor website needs to turn visitors into calls: structure, pages, speed, hosting and builders compared for small home service businesses.
Free invoice and estimate templates, plus practical guides to starting and running an HVAC, plumbing, roofing, cleaning or other home service business.
Written for owners
Every guide answers a question contractors actually ask: what it costs, what it does, and whether it pays for itself.
Sourced and dated
Reviews cite the vendor pages and documentation they rely on, and every page shows when it was last updated.
Independent
Some links earn us a commission. That never decides what we recommend. How we work.
