Trade
Our guides for Pest Control contractors: the software, marketing and local SEO that help Pest Control companies win more calls and booked jobs.
Free field service management software, sorted honestly: forever-free plans with their limits (Zoho FSM, Connecteam, Odoo), free trials, and open-source options.
· 7 min read
Set up Bing Places for Business as a contractor: sign in, import from Google Business Profile, claim and verify your Bing listing, and hide your address.
· 6 min read
Facebook ads for contractors and roofers: which jobs they suit, lead ads vs calls, targeting your service area, offers and creative, and handling the leads.
· 5 min read
Download a free contractor estimate template in Word and PDF, with scope, exclusions, payment schedule and signature lines, plus tips to write estimates that win.
· 4 min read
Download a free contractor invoice template in Word and PDF, see a filled-in sample contractor invoice, and learn what every invoice should include.
· 4 min read
How Google Local Services Ads cost works for contractors: pay per lead, budgets, bidding, lead credits, the Google Verified badge that replaced Google Guaranteed.
· 6 min read
Home service SEO and marketing in plain English: how the map pack and organic results work, which channels to start with, and how to judge an agency.
· 5 min read
Find your Google business review link in a minute, create a QR code for Google reviews, and share the link by text, email, invoice and website the right way.
· 4 min read
How to respond to negative Google reviews as a contractor: a simple reply formula, examples for common complaints, what not to say, and how to report fake reviews.
· 6 min read
Local SEO for contractors, step by step: Google Business Profile, reviews, website and service area pages, listings and links, with tips for roofers, HVAC and more.
· 7 min read
Pest control marketing ideas that work: local SEO, reviews, seasonal campaigns, recurring plans, referral and promotional ideas, plus advertising rules to watch.
· 4 min read
Yard signs for contractors that bring calls: what to print, the standard size, where and how long to place them, permission and HOA rules, and ideas for roofers.
· 5 min read
Field service management apps for small home service businesses compared: Housecall Pro, Service Fusion, GorillaDesk, Kickserv, Tradify, Workiz and ServiceTitan.
· 4 min read
Housecall Pro pricing explained: Basic, Essentials and MAX plans, monthly vs. annual cost, users included, payment fees and which plan fits your crew.
· 3 min read
An honest Housecall Pro review for home service businesses: what each plan includes, who it suits, the costs beyond the subscription, and the main alternatives.
· 4 min read
How to generate Google reviews as a contractor: get your review link, ask every customer the same way, copy text and email templates, and stay within the rules.
· 5 min read
NiceJob review for contractors: Starter and Pro pricing, automated review requests, referrals, review widgets, the Sites add-on, and how it compares to Podium.
· 3 min read
Service area pages SEO for home service businesses: how city pages help you show up in nearby towns without thin, copy-paste content search engines ignore.
· 3 min read
How ServiceTitan pricing works: per-technician packages (Starter, Essentials, The Works), what each includes, Pro add-ons and the questions to ask in a demo.
· 3 min read