Roofing estimate software starts with measurements. Climbing every roof with a tape is slow and risky, so many roofers now order aerial measurement reports or draw roofs on aerial imagery, then turn the measurements (squares, pitch, and edges like ridges, hips and valleys) into material lists and proposals. Choosing roofing estimating software comes down to how you want to pay for measurements and how much of the sales process you want in the same tool. Past a certain size, that tool becomes a CRM for roofers: leads, proposals, production, payments and supplier orders in one place. So this comparison covers both.
Prices below are from each vendor's pricing page as of October 22, 2026. We compare published plans; we haven't run each tool on live jobs.
Quick comparison
| Tool | Entry price | Measurements | Best for |
|---|---|---|---|
| Roofr | Free Starter; paid from $109/mo | Reports $19 (Starter) or $13 (paid); draw-your-own per image | Measurements plus proposals, payments and a roofing CRM |
| RoofSnap | Pay-as-you-go; subscription from $105/user/mo monthly, $52/user/mo annual at 10+ users | Half Snap $13; full residential $35–$55 (lower for subscribers); unlimited DIY | Roofers who measure a lot themselves |
| AccuLynx | On request | Ask in demo | Established companies wanting a full roofing platform |
| Leap CRM | $79/mo (1 user); Team from $298/mo | Integrates EagleView | Small roofing and remodeling companies wanting a CRM |
| ProLine | Free CRM; paid from $497/mo for 3 seats | Integrates EagleView and others | Sales teams that live on calls and texts |
| RoofLink | $400 per user/mo + $1,500 setup | Built-in satellite measuring; EagleView and Hover optional | Teams wanting one flat per-user rate |
Roofr
Roofr combines measurement reports with proposals, invoicing and a roofing CRM.
| Plan | Monthly | Billed yearly | What you get |
|---|---|---|---|
| Starter | $0 | $0 | $19 reports in 24 hours, 1 basic job board, 10 trial proposals/invoices/work orders, 5 automated actions, unlimited users |
| Measure+ | $109 (6-hour) or $169 (2-hour delivery) | $13 reports with guaranteed delivery time, material calculations, waste factor, branding | |
| Essentials | $249/mo | $209/mo | $13 reports in 2 hours, unlimited proposals, invoices and work orders, card and ACH payments, e-signatures |
| Scale | $349/mo | $299/mo | 7 job boards, crew management, 25+ automations, performance reporting |
SMS texting from the job card is an add-on at $49 a month on Essentials and Scale. Roofr also lets you draw your own reports on its imagery or your own drone photos, paying per image ($3–$4.50 on Starter, less or included on paid plans). Other add-ons include an Instant Estimator for homeowners on your website ($149/mo, or $125/mo billed yearly), Roofr Sites and an AI receptionist (each $99/mo, or $85/mo billed yearly). Every plan includes unlimited users.
Best for: residential roofers who want measurements, proposals and payments in one place, starting free and upgrading as volume grows.
RoofSnap
RoofSnap offers two ways to pay:
- Pay-as-you-go: no subscription. Half Snap reports start at $13; full residential reports are $35–$55 depending on size.
- Subscription: from $105 a month per user on monthly billing. Annual pricing drops by team size: $78/mo per user for 2–4 users, $61 for 5–9 and $52 for 10 or more. Subscribers pay less per report ($10 for a Half Snap, $11–$37 for full residential).
Subscribers get five HD roof images a month (plus 240 bonus images per user on annual plans), unlimited draw-it-yourself measurements, an estimating and material ordering suite, and in-app deposits and payments. There's a 7-day free trial without a credit card.
Best for: roofers who measure many roofs themselves and want the per-report cost as low as possible.
AccuLynx
AccuLynx is a roofing business platform covering sales and CRM, production, finance and reporting. It says it is designed for roofing companies that focus mainly on residential insurance restoration and retail roofing, and it connects to supplier catalogs and ordering from ABC Supply, QXO and SRS. It does not publish prices; its pricing page asks you to request pricing from its team.
Best for: roofing companies with sales reps, production managers and enough volume to justify a full platform. Ask in the demo about per-user pricing, contract length and which measurement providers integrate.
Roofing CRM software: Leap, ProLine and RoofLink
Roofr and AccuLynx already work as roofing CRMs. These three are CRM-first: they hold your leads, proposals and jobs, and they get measurements from integrations (EagleView, Hover and others) rather than selling their own reports, and RoofLink and ProLine also include draw-it-yourself measuring.
Leap
Leap sells an all-in-one platform for roofing and remodeling contractors.
| Plan | Price | Users |
|---|---|---|
| Leap CRM Essential | $79/mo | 1 user only; 5 digital signatures |
| Leap CRM Team | From $298/mo | First user included, $99/mo per added user; unlimited signatures and Leap Pay |
| Leap SalesPro Premium | From $750/mo | 6 users, in-app pricing and remote signatures |
| Leap SalesPro Enterprise | Contact sales | Unlimited offices |
All Leap plans run on one-year contracts paid monthly. CRM Essential has a 14-day free trial. Leap says it doesn't charge extra for its integrations, which include EagleView, QuickBooks, CompanyCam, financing partners, and material ordering through suppliers such as ABC Supply, SRS and QXO.
Best for: a solo roofer who wants a real CRM for $79 a month, or a small team that can live with a yearly contract.
ProLine
ProLine is a roofing CRM built around calls, texts and follow-up automations. It has a free roofing CRM that it says is "not a trial": no credit card, unlimited leads and projects, with quotes, canvassing, measuring and invoicing. Paid plans each include three seats and are listed monthly:
| Plan | Price | Adds |
|---|---|---|
| Good | $497/mo | Production management, multi-option quotes, work and material orders, payments and invoicing, unlimited calling and texting, email and SMS automations, done-for-you setup |
| Better | $797/mo | AI voice agents, call summaries and scoring, an AI insurance estimate manager |
| Best | $1,697/mo | Audience segmentation and marketing broadcasts |
ProLine integrates with ABC Supply, QXO and SRS Distribution, plus EagleView, Hover, CompanyCam and QuickBooks. It says it doesn't currently integrate directly with any financing platform.
Best for: roofers who want to start free, and sales-driven teams that would otherwise pay for a separate phone and texting system.
RoofLink
RoofLink charges one flat rate: $400 per user a month, plus a one-time $1,500 setup fee. It promises no per-measurement costs and no surprise add-ons. It covers canvassing and weather maps for finding storm and insurance work, payments through Stripe, and material orders from your bid through SRS. It's part of the SalesRabbit platform and integrates with QuickBooks, Hover, EagleView, CompanyCam and Zapier. There's no free trial listed; you request a demo.
Best for: storm and insurance roofing teams with a few reps, where a simple per-user price beats tiered plans.
JobNimbus (and SumoQuote, now part of JobNimbus) are left out because we couldn't confirm their current pricing.
Best roofing CRM: what to look for
If you're choosing a CRM for roofers rather than just a measurement tool, look at:
- Job boards and stages that match your sales, production and insurance claim process
- Proposals and e-signatures the homeowner can sign on a phone
- Measurements in the proposal, from your own reports or an integration
- Supplier ordering with ABC Supply, SRS or QXO, so a signed proposal turns into a material order
- Payments, deposits and financing collected in the same system
- Automations for follow-ups on unsigned proposals
- Reporting on close rates and revenue per rep
Contract terms matter as much as the monthly price. Leap runs on yearly contracts and RoofLink adds a setup fee. Roofr lists both monthly and yearly billing, and ProLine lists monthly prices without stating a contract term, so ask before you sign.
How to choose roofing estimate software
The best roofing software for your company depends on volume and how much of the sales process you want in one tool:
- Count roofs per month. At low volume, pay-as-you-go reports (Roofr Starter or RoofSnap) are cheapest. At higher volume, a subscription lowers the per-report price.
- Decide whether you'll draw roofs yourself. Roofr and RoofSnap both support DIY measurements; RoofSnap includes unlimited DIY on its subscription.
- Decide how much CRM you need. For a solo roofer, Leap CRM Essential or ProLine's free CRM is the cheapest way in. If proposals, e-signatures and payments are the bottleneck, Roofr Essentials covers them with unlimited users. If you need production scheduling and sales-team management, compare ProLine, RoofLink and AccuLynx on the same demo checklist.
- Check the homeowner experience. Send yourself a proposal from each free plan or trial and see what the customer sees on their phone.
For estimating tools beyond roofing, see our contractor estimating software comparison. Starting out? Our guide on how to start a roofing business covers licensing, insurance and fall protection. Storm season brings more calls than a crew can answer; our answering service comparison covers live and AI options. For winning more roofing leads, see our Google Business Profile guide, which has a section for roofers, and our contractor website checklist, or the full list of roofing marketing ideas. Builders and remodelers comparing CRMs beyond roofing can read our best CRM for contractors roundup.
